Spawn Point Marketing
Fractional CMO Services
Helping mid-market indie and AA game studios build scalable marketing engines that find their players without the overhead of a full-time CMO.
Jay Rooney
Founder, Spawn Point MarketingFractional CMO for Games, AI, Consumer SaaS, and Mobile Apps
I’m a marketing leader, AI builder, and lifelong gamer with 15+ years of experience building marketing systems and teams that help brands find and keep their users.I founded Spawn Point Marketing to help game studio founders and leaders build marketing systems that actually work – and make emerging technologies like AI practical, not theoretical – without the overhead of a full-time CMO hire.
The Problems I Solve
Build scalable marketing engines for studios that have outgrown founder-led marketing but aren’t ready for a full-time CMO
Make AI tools actually useful for marketing teams – implementation, training, and workflows that let you compete with AAA studios
Turn communities into self-sustaining growth channels that reduce acquisition costs
Create positioning and messaging that cuts through a crowded market and finds the right players
Develop organic content strategies that drive discovery without dependence on paid advertising
Stand up marketing infrastructure, KPIs, and reporting so leadership can make decisions with real data
Expertise
Marketing Strategy & Leadership
AI Implementation & Prompt Engineering
Community Building & Management
Organic Growth & Viral Marketing
Content Strategy & Newsletter Publishing
Brand Positioning & Messaging
Campaign Management & SEO/ASO
P&L management
Services
Level up your marketing with a KPI-driven Fractional Chief Marketing Officer for your studio!
Campaign Mode
Boss-Level Leadership, Steam Sale Prices
A fractional Chief Marketing Officer for your studio for 10 hours per week
Deploys the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
Functional Marketing® Systems Map delivered after the first 30 days
Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
Hire, train, evaluate and fire vendors, employees, & contractors
3-month minimum commitment (short-term, high-octane)
Investment: Starting at $10,000/month
Speedrun
Half-Day Consultative Strategy Session
4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your studio's needs.
~14-day Preparatory Period via email correspondence
Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 3-6 months
Investment: Starting at $7,500 (+ travel, if required)
Co-Op Mode
Lighter-Touch, Collaborative, Ongoing
A fractional CMO leading your team as a strategic advisor
Available after at least one 90-day sprint with Campaign Mode or a Speedrun Strategy Session
Quarterly Planning calls held quarterly, Sprint Planning calls led twice-monthly
Unlimited email correspondence
Grow long-term with the least financial risk
Access to our marketing campaign standard operating procedures (SOPs)
6-month commitment
Investment: Starting at $3,000/month
Ready to find your players?